Customertimes · Strategy

Navigating an
AI-First World

How consulting and enterprise software delivery must adapt when code becomes a commodity and adoption becomes the value.

8 ideas1 thesis
01

Traditional consulting utilization is breaking

  • Knowledge workers now produce the same output in a fraction of the time using AI.
  • They are still billed as if working full-time — straining the hours-and-utilization model.
  • The economics of "selling time" no longer reflect the value delivered.
02

Build AI-native delivery teams in each practice

  • Small, dedicated groups inside every technology practice that learn by doing.
  • Continuously experiment with AI-driven implementation and migration approaches.
  • Large firms have spent ~18 months testing whether AI can replace or radically simplify enterprise implementations.
03

Open source as a go-to-market strategy

  • Open-source accelerators, migration tools, and frameworks; publish code, demos, and prototypes.
  • Let customers and partners use them freely.
  • Monetize consulting, customization, adoption, migration, and support — not the software itself.

Code is becoming a commodity; adoption and change management stay hard and valuable.

04

The real value shifts from coding to adoption

  • AI makes software development dramatically cheaper.
  • Building software is no longer the hard problem.
  • The hard problem is helping organizations adopt, integrate, and operationalize it.

Stakeholder management, training, process redesign, and change become worth more than coding.

05

Partner with AI vendors — especially Cursor

  • Align closely with AI vendors such as Cursor, and potentially Anthropic.
  • Create AI-driven migration offerings; show how systems can be rebuilt with AI tools.
  • Become their implementation and adoption partner.
  • Use vendor endorsement as a source of leads and credibility.
06

Replace expensive enterprise software with AI-generated alternatives

  • Prove that many enterprise apps can be rebuilt at a fraction of the cost.
  • Not just implementing platforms more efficiently — replacing them.
ITSM Salesforce Marketing Cloud ServiceNow
07

Shift internal focus from products to knowledge sharing

  • Stop obsessing over building perfect products.
  • Share successful AI experiments openly; publish code and lessons internally and externally.
  • Create fast feedback loops where teams exchange working patterns.
08

Strategic concern: missing the AI platform wave

  • Worry that opportunities with Anthropic and other major AI ecosystems may have been missed.
  • Cursor seen as a more accessible partner with stronger near-term go-to-market.
  • Attaching to a fast-growing AI platform could generate significant demand.
Main conclusion

Software implementation is becoming commoditized by AI — while enterprise adoption, transformation, and business-process expertise become the new source of value.

The proposed response

From configuring software to leading AI-driven change

  1. 1 Build AI-first delivery capabilities.
  2. 2 Open source much of the implementation IP.
  3. 3 Partner closely with AI vendors.
  4. 4 Sell migration, adoption & transformation — not development hours.
  5. 5 Help enterprises navigate AI-driven change.
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